SEO is an abbreviation for search engine optimization or search engine optimizer. Search engine optimization is a methodology of strategies, techniques and tactics that are used to increase the volume of visitors to a given website. The tactics get the website a high ranking or placement on a search engine results page or serp. This includes search engines like Yahoo, Google and Bing.
It is not uncommon for users of the Internet not to click through multiple pages of search results. For that reason, it is important that your website ranks on the first page of the search engine results for your associated keywords and keyword phrases. For a site to get enough traffic it must be high in the search engine results. The higher a website ranks naturally on a search engine results page the more visitors that site will have.
SEO companies help to ensure that a site is accessible to search engines and improves the chances that the site will be found by a search engine. SEO is typically a set of tactics that web masters and web content producers use to help them achieve a better ranking in the search engine results.
In search engine optimization terminology white hat refers to the use of optimization strategies, techniques and tactics that focus on a human audience. He white hat tactics follow search engine rules and policies. For example, a website that is optimized for search engines, but focuses on relevancy and organic rankings. They may use keywords, backlinking, and link building to boost their search engine ranking. White hat tactics are used by people who intend to make a long-term investment into their website.
In search engine optimization black hat refers to the aggressive use of SEO strategies. The tactics used aim more towards attracting search engines rather than attracting people. Some examples of black hat techniques would include keyword stuffing, Invisible texts, doorway pages and adding unrelated keywords to a page. Black hat techniques are used by people that are looking for a quick financial return from their website. They have no desire for long-term success. Using black hat techniques can get you banned from search engine.